Job details
Salary range: $110,000-$130,000
Product Marketing Manager - Job Summary
The role involves leading US marketing and community engagement efforts for Cymbathera's neurotechnology, building trust with patients, clinicians, and health communities by translating complex science into credible, locally resonant messaging and engagement.
Key Responsibilities
- Lead execution of US marketing initiatives aligned with global strategy ensuring market relevance and regulatory compliance.
- Localize global messaging and materials for the US market considering strategic, cultural, and regulatory factors.
- Increase awareness and engagement within patient communities, advocacy groups, and health ecosystems.
- Develop and maintain relationships with patient organizations, advocacy groups, Key Opinion Leaders (KOLs), and advisory boards.
- Plan and manage participation in conferences, roundtables, and community events to maximize impact.
- Lead localization and activation of digital and social content aligned with global strategy.
- Facilitate credible dialogue by engaging voices from patient organizations, KOLs, and advisors.
- Collaborate on content strategy development integrating local market insights and community perspectives.
- Amplify centrally developed content through local channels and partnerships.
- Leverage digital platforms to foster community dialogue and gather insights.
- Ensure all communications adhere to brand and regulatory standards.
- Analyze engagement and performance data to optimize initiatives.
- Provide insights and recommendations to refine marketing strategy.
- Collaborate with clinical, regulatory, and external partners to manage communication risks and ensure compliance.
Requirements
- 6-8 years of experience as a Marketing Lead.
- Experience in MedTech, HealthTech, Wellness, or Life Sciences (OTC or adjacent preferred).
- Strong expertise in digital and social media platforms.
- Excellent relationship-building skills with credibility, empathy, and clarity.
- Familiarity with CRM, marketing automation, and analytics tools.
- AI literacy to use generative AI for content creation and scaling.
- Entrepreneurial, proactive, and collaborative mindset in a fast-moving environment.
Additional information about the company collected by GoodWord
About Swedish Trade Development Inc
Cymbathera develops a noninvasive, drug-free vagus nerve stimulation therapy that aims to manage pain by targeting its origin, supported by over 25 years of scientific research and currently undergoing FDA approval.
What Our Employees Say
- Opportunities to work with international clients and expand global business knowledge. (www.swedishtrade.se)
- Diverse and inclusive work environment with colleagues from various backgrounds. (www.swedishtrade.se)
- Strong focus on professional development and training programs for employees. (www.swedishtrade.se)
Challenges You Might Face
- Work can involve tight deadlines and high expectations due to the international nature of projects. (www.glassdoor.com)
- May require frequent travel or relocation depending on client needs. (www.swedishtrade.se)
- Competitive industry which may result in job pressure and performance-based evaluations. (www.glassdoor.com)